摘要
探讨在市场营销管理中运用灰色系统理论作市场分析与预测，具体介绍了ＧＭ（１，１）、新陈代谢、灰Ｖｅｒｈｕｌｓｔ等模型，并举出一实例说明在小样本情况下灰色系统预测结果明显优于传统方法。
The author discusses how to use grey system theory in marketing management to analyse and predict market. In the paper,some kinds of models such as GM(1,1), metabolism and grey Verhulst model are introduced concretely. In the end we give a practical example to illustrate the advantage of grey forecasting over the traditional methods in the case of small samples.
关键词
灰色预测
市场营销
新陈代谢
等维灰数
grey forecasting marketing management GM(1,1) model metabolism modelling grey numbers of identical dimensions
