摘要
近年来,出境旅游一面是迅速发展,另一面是市场存在许多问题和不成熟的方面,如本文从出境旅游供应链角度,构建合理的出境旅游供应链,并分析其悖逆选择和道德风险、外部环境风险、信息传递风险、监管风险,通过出境旅游供应链的核心企业管理、应急系统建设、节点企业集成、诚信体系培育等建设一个合理的、柔性的出境旅游供应链,使出境旅游各要素在链上顺畅流通,从而保证整个出境旅游市场健康持续发展。
Outbound tourism has developed rapidly in recent years. The increase of tourists, the high consumption of outbound tourists, and the expansion of Travel Corporation are represented by tourist agency, but on the other side, there are many problems and irregular factor in the market of outbound travel, The market of China outbound tourism is immature at present. The reason lies in the management style of government, the problem of travel corporations manipulate, and the problem of tourists themselves. By the objective reality of China outbound market now, from the angle of outbound tourism supply chain, this paper discusses the issue with travel supply chain. Travel supply chain contains the supplier of commodity and service. These enterprises cooperate with tourism wholesaler, tourism tradesman and supplier of providing shelter straightly or not. In addition, it contains other suppliers that provide commodity or service straightly during travel. First） this paper analyses the ties of cooperation companions of China outbound tourism supply chain. The cooperation companions contain outbound tourist, travel agency, home traffic, outbound and inbound office, customhouse, overseas travel agency, overseas traffic, overseas restaurant） overseas scenery spot, shopping trade, amusement） and so on. Under the macroscopic environment of economy condition, international situation, government management and network media, which form the model of tourism supply chain by contract. The model is cooperative and methodical. And then it constructs a reasonable and flexible outbound tourism supply chain, which is managed by government. On the supply chain, information is as a link to various points, on the other side the overseas supplier, the overseas travel agency, the international airline company, and the home supplier are nodes. At last, this paper analyses various risks about the outbound tourism supply chain, and brings up some management method to avoid these risks. The risks of outbound tourism supply chain are the disloyal selections and discrediting risks, external environment risks, message passing risks and surveillance risks. To construct a reasonable and flexible outbound tourism supply chain, the author propounds some management methods such as managing core enterprise, building emergency system, integrating node enterprises and cultivating good faith, and so on. These entire let every node enterprise aligned itself with others, then cash flow and information flow freely circulate on the chain. All these are to construct a healthy and sustainable market of outbound tourism.
出处
《人文地理》
CSSCI
北大核心
2007年第2期39-42,共4页
Human Geography
关键词
出境旅游
供应链
出境旅游供应链
风险
管理
outbound tourism
supply chain
outbound tourism supply chain
risk
management
