摘要
品牌是一个地区发展的标志,其对区域经济的影响与作用是不可估量的。本文分析品牌与区域经济发展的互动作用,即品牌推动区域经济的发展,区域经济的发展促进品牌的成长,及品牌策略对区域经济的影响方面等,只有打造区域品牌,才能促进区域经济的快速发展。
The brand is a symbol of development for a region, the impact and the effect of which are immeasurable to regional economy. An analysis is made in this paper on the interactive effect between brand and regional economic development, i.e. brands drive the development of regional economy which in turn promotes the brands to grow up, as well as the impact of brand strategy on regional economy. Only by building regional brands, can regional economy be promoted at a fast speed of development.
出处
《北京工商大学学报（社会科学版）》
CSSCI
北大核心
2007年第2期7-11,共5页
JOURNAL OF BEIJING TECHNOLOGY AND BUSINESS UNIVERSITY:SOCIAL SCIENCES
关键词
区域品牌
区域经济
影响
regional brand
regional economy
impact
