摘要
我国旅游业经过了近几十年的快速发展,进入了一个竞争激烈的时期。如何在旅游市场上拥有一席之地,营销的作用越来越重要。目前我国旅游目的地营销的方式比较单一,从影视作品对旅游目的地的营销作用的角度,提出影视营销的3个模式,利用影视作品进行旅游目的地营销活动的方式,并提出旅游目的地借助影视剧进行营销应注意的问题。
China＇s tourism industry has got fast development since several ten years ago,the competition is becoming more and more drastic. How to get development in the tourism market is becoming inereasingy important. NOW th way of tourism market is single. From the point of movie or TV＇s marketing effect,this paper suggests three modes of movie or TV＇s marketing,and attempts to disseuss how to use the movie or TV to market the tourist destination,and suggests that when they market the destination the operation should pay attention to some problems.
出处
《桂林旅游高等专科学校学报》
2007年第2期169-172,共4页
Journal of Guilin Institute of Tourism
关键词
影视作品
营销
旅游目的地
movie or TV
marketing
tourist destination
