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品牌关系研究述评 被引量:52

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摘要 品牌关系是将关系营销理论嵌入品牌背景而形成的最新品牌理论研究领域。当前品牌关系理论研究聚焦在品牌关系的性质、形成、状态和作用等四个方面的问题上,形成了自己的基本理论框架。这些方面均存在空白,有待进一步完善。本土化和跨学科是两个创新程度较高的研究方向。
作者 周志民
出处 《外国经济与管理》 CSSCI 北大核心 2007年第4期46-54,共9页 Foreign Economics & Management
基金 广东省自然科学基金博士启动项目(批准号:5301010) 深圳大学科研启动基金项目(批准号:200541)
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参考文献17

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二级参考文献21

  • 1刘嘉庆,区永东,吕晓薇,蒋毅.华人人际关系的概念化——针对中国香港地区大学生的实证研究[J].心理学报,2005,37(1):122-135. 被引量:41
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