摘要
近年来各高职院校面临着一个共同的课题,就是如何培育自身的核心竞争力。从营销学的角度来探讨高职院校核心竞争力,认为高职院校的核心竞争力是专业;高职院校专业建设中引入营销学理念,有助于不断提升学院的核心竞争力。
In recent years, what common topic each higher vocational colleges were facing is how to foster their own core competitive ability which discussed in this paper from a marketing angle, and concludes that the core competitive ability is from specialty; In the process of the higher vocational colleges specialty construction,the marketing idea, while intreduced,is helpful to promotes the core competitive ability of institute.
出处
《山东商业职业技术学院学报》
2007年第2期37-39,共3页
Journal of Shandong Institute of Commerce and Technology
关键词
高职院校
营销学
产品
专业
核心竞争力
higher vocational college
marketing
product
specialty
corn competitive ability
