摘要
采用核心竞争力和品牌竞争力理论,将上海与纽约、伦敦和巴黎等世界城市进行对比,从城市、体育赛事、职业体育俱乐部、体育明星等方面探讨了上海市体育竞赛表演业核心竞争力状况。研究认为目前上海体育竞赛表演业核心竞争力水平不高,与纽约、伦敦和巴黎等世界城市存在较大差距。并提出了相应的对策和建议。
Adopting the theory of key competitiveness and brand competitiveness, the paper compares Shanghai with the world metropolitan cities of New York, London and Paris in the aspects of city, sport event, professional clubs and sports stars so as to explore the status quo of Shanghai sport event industry. The result shows that the competitive level of Shanghai sport event industry is not high and the city is lagging behind New York, London and Paris. Relative suggestions are put forward.
出处
《体育科研》
2007年第2期44-47,共4页
Sport Science Research
基金
上海市哲学社会科学规划青年项目(2005EZH001)
