摘要
从当代大学生网络消费现状入手,以经济学的视角,透视当代大学生网络消费行为,指出了大学生网络消费的风险所在,阐明了大学生网络消费对经济生活的影响,提出了对大学生网络消费引导及其风险调控的方法。
Based on the status quo of Internet consumption for contemporary college students, this paper studied the Internet consumption behaviors of them from the economic perspective, pointing out the risk and the influence of their Internet consumption behaviors upon economic life. Then, the paper proposed a solution to guide and control the Internet consumption for the college students.
出处
《重庆邮电大学学报（社会科学版）》
2007年第3期29-33,共5页
Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)
关键词
网络消费
效用递增
内隐因子
信息不对称
博弈论
Internet consumption
utility increase
internal factor
information unsymmetry
game theory
