摘要
研究目的:根据体育的特点研究体育和广告之间的内在联系,为体育和体育广告的发展出谋划策。方法:本文采用理论联系实际的方法,用生动的广告实例,诠释体育广告的相关原理,使论文既有理论深度,又有可读性。结论:对体育广告作了精辟的定义,为体育广告的发展提出了九条对策。
Research aims： this paper studies the internal relationship between sports and advertisements according to the characteristics of sports in order to give advice to the development of sports and sports advertisements. Methods： This paper adopts the methods of integration of theory with practice and it also explains the related theories of sports advertisements with vivid living examples. Thus, this paper is of theoretical depth and worth reading. Conclusions： This paper gives an exact definition of sports advertisements and puts forward nine countermeasures for the development of sports advertisements.
出处
《体育与科学》
CSSCI
北大核心
2007年第3期46-49,共4页
Sports & Science
关键词
体育广告
策划
对策
sports advertisements
scheme
countermeasures
