摘要
对我国武术市场化发展的基本状况进行了分析与总结,认为以提供竞赛娱乐和技能培训等服务产品为主体的武术市场框架基本形成,武术市场的发展走向存在着效益分层、多元发展的基本特征。
This article made a comprehensive analysis about the development of Wushu marketing, and the author thought the Wushu market has already formed, which provide sporting events and skills training as the main component products of the market. The development alignment of Wushu market exists the basic characteristic of diverse development and performance layering.
出处
《西安体育学院学报》
北大核心
2007年第3期48-50,68,共4页
Journal of Xi'an Physical Education University
关键词
武术市场
发展
特点
Wushu marketing
development
eharacteristics
