摘要
本文在介绍建构主义理论的基础上,分析了市场营销传统教学中存在的问题,并提出了基于构建主义理论的新的市场营销教学模式。
This article introduces the theories of constructivism study, and points out that there are some questions in our traditional teaching of marketing, at the same time puts forward a new model of marketing teaching based on the theories of constructivism study.
出处
《山西财经大学学报（高等教育版）》
2007年第2期39-41,共3页
Journal of Shanxi University of Finance and Economics
关键词
建构主义
课堂讲授法
合作学习
Constructivism
classroom didactics
cooperative learning
