摘要
红色旅游,是具有中国特色的创新性旅游产品,当前已成为全国各地旅游开发的热点。旅游动机是旅游活动的内在心理因素,对旅游动机的深入分析有助于我们更好地了解红色旅游者的行为,从而更好地指导红色旅游产品的开发和红色旅游营销。本文通过对井冈山旅游者的问卷调查,通过因素分析法,概括出构成红色旅游动机的7个方面;并通过方差分析和独立样本T检验,分析了不同属性旅游者的动机差异。
Red tourism, which is an innovative tourism product with Chinese features, has been a focus of tourism development all around the country. Tourism motivation is the internal psychological factor driving tourism activities. Study on the motivation helps uebetter understand the behavior of red tourists, and direct the red tourism development and marketing. Based on our survey in Jinggang Mountains, we identified seven dimeusious of red tourist＇s motivation through factor analysis and illustrated the influence of personal factors on tourism motivation through ANOVA and independent sample T tests.
出处
《北京第二外国语学院学报》
2007年第3期72-81,29,共11页
Journal of Beijing International Studies University
基金
浙江省旅游局2005年重点科研项目资助(项目编号:2005ZJLYD06)
关键词
红色旅游
旅游动机
因素分析
red tourism
tourism motivation
factor analysis
