摘要
随着2008年北京奥运会的日益临近,奥运营销、体育旅游逐渐成为热门话题。奥运会作为一个世界性的旅游开发热点,其形象的宣传离不开有效的营销策略。文章首先对奥运营销和体育旅游的基本内涵进行阐述,随即分析了奥运营销与体育旅游的互动关系,再结合2008年北京奥运会提出了相关策略。
Olympic tourism and sports tourism are becoming the topic of the day, along with the Beijing 2008 Olympic Games＇ drawing near. The Olympic Games is an international sports event and tourism focus. The effective marketing is indispensable to the diffuseness of Olympic image. The article expounds on the Olympic tourism and sports tourism, analyzes the relation between Olympic tourism and sports tourism, and puts forward correlative measures about the interaction between Olympic - marketing and sports tourism, based on the Beijing 2008 Olympic Games.
出处
《山西师大体育学院学报》
2007年第2期52-54,共3页
Journal of Physical Education Institute of Shanxi Teachers University
关键词
奥运营销
体育旅游
奥运会
北京
Olympic - marketing
sports tourism
the Olympic Games
Beijing
