摘要
品牌推广思维是图书馆发展永不枯竭的动力。本文探讨了在品牌市场推广的背景下如何设计出优秀的图书馆标志形象,以更好地服务于图书馆。本文结合品牌推广的相关理论,着重分析了图书馆标志构建的原则和设计方法,并提出了构建一个成功的标志形象不仅要有一个美观的造型还要充分考虑其市场策略、品牌推广及可识性等相关因素。
Brand promotion is inexhaustible impetus to library development. This paper discusses now to design a excellent logo for library in the background of brand promotion. Based on the theory of brand promotion, this paper focuses on analysing the principles and design method of library Io＇go constructing. And the paper brings forward that a successful logo is not only to have a beautiful shape should also give full considerarion to it＇s marketing strategies, brand promotion and other relevant factors.
出处
《图书馆学研究》
2007年第6期93-95,共3页
Research on Library Science
