摘要
互联网的深入和普及,使物流企业间的竞争进一步加剧,客户的需求也在逐步提高。如何通过网络营销策略在网络时代的经济浪潮中获取竞争优势,已经成为众多物流企业日益关注的问题。本文概括了电子商务和网络给物流企业带来的变化,对物流企业如何开展网络营销策略提出了若干建议。
The Internet and penetration depth, so that the logistics enterprises in the competition further intensified, customer demand has gradually improved. Through network marketing strategy in the Internet era wave of economic gain competitive advantages, Logistics has become large enterprises increasingly concerned about the issue. This paper summarizes the network for e-commerce and logistics enterprises in the changes How to carry out the logistics network marketing strategy has made a number of recommendations.
出处
《中国市场》
北大核心
2007年第19期22-23,共2页
China Market
关键词
电子商务
物流
营销
策略
E-commerce
logistics
marketing
strategy
