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营销学视角下的企业社会责任流程构建

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摘要 随着企业社会责任活动的深入开展,企业界和学术界对其做了广泛的探讨,但就如何实施企业社会责任还没有多少可以借鉴的成果,本文通过营销学视角,借鉴产品经营法则,给出企业履行企业社会责任可操作的流程。
出处 《科技管理研究》 CSSCI 北大核心 2007年第5期168-170,共3页 Science and Technology Management Research
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