摘要
发展循环经济实现人类社会可持续发展,为人类社会创造和传递新的生活标准,确保企业永续经营,是一种全新的市场营销理念,反映了21世纪企业市场营销的本质特征,揭示了现代企业市场营销的终极目的,是对社会市场营销理念的进一步完善,是衡量企业市场营销活动的终极价值尺度,是现代企业市场营销的灵魂。对现代市场营销本质进行再认识,对现代企业构建营销理念、把握市场发展趋势、构筑市场营销战略、评价企业的社会价值具有极其重要的现实意义。
It is a new marketing philosophy to create and to transit （find another word） a new life standard by developing recyclable economy to realize the human being＇s sustainable development and to guarantee a company＇s continuing operations. The philosophy not only reflects the Twenty-first Century＇ s marketing essence, but also discovers marketing＇s ultimate purpose. It also modifies a social marketing concept and sets up value scales of a company＇s ultimate marketing. Therefore, it is soul of marketing. There are significant meanings to have developed the concept. It lays the foundation for enterprise to establish modern marketing concept, to grasp market trend and build marketing strategy, and to evaluate an enterprise＇s society value.
出处
《北京印刷学院学报》
2007年第3期38-40,共3页
Journal of Beijing Institute of Graphic Communication
关键词
现代市场营销
循环经济
可持续发展
全球化
营销战略
modern Marketingt recycle economy
sustainable developing
globalization
marketing strategy
