摘要
中国旅游发展诞生了一批社区旅游精英,“月亮妈妈”徐秀珍是他们之中的典型代表。作为精明强干、出类拔萃的农村精英人物,徐秀珍有着不同寻常的行为方式。她从普通的农村妇女,通过自己的努力,成为了享有世界声誉的名人,一手创造了“月亮妈妈”这个旅游品牌。但在进一步发展中,她也开始面临“公地悲剧”的困境。作为社区旅游精英的徐秀珍,在农村精英的相互流动中,她的精英归宿最终在哪里?不管怎样,徐秀珍成长事迹的典型意义在于代表了中国未来社区旅游精英的成长道路。
The development of China＇s tourism has brought up a group of community tourism elites and ＂ Mamamoon ＂, Ms. Xu Xiuzhen is a typical representative among them. Being an intelligent, capable and prominent rural elite, Xu has an unusual behavior mode. Through her own efforts, Xu has become a famous figure with world reputation from a common village woman, she has created ＂Mamamoon ＂, a famous tourism brand. But in the further development, she is also facing the predicament of ＂The Tragedy of the Commons＂. As a community tourism elite, where is Xu＇s elite final settling place in the mutual mobility of rural elites？ Whatever happens, the typical meaning of Xu＇ s growing deeds represents the growth road of China＇s future community tourism elites.
出处
《旅游学刊》
CSSCI
北大核心
2007年第7期87-90,共4页
Tourism Tribune
基金
四川大学985工程二期"南亚与中国藏区"研究创新基地喜马拉雅周边区域研究项目
