摘要
现代具有促销作用的包装是从认知心理学与感性工学角度,构筑企业品牌视觉形象的重要因素之一。通过从形象和识别2个层面,浅析国内部分针织内衣"黑箱式"包装设计所存在问题,并结合消费者审美偏好分析,对实际包装设计提供理性指导。研究结果建议:包装需要掌握一种基于消费者审美偏好的设计原则,进行效果测评,达到包装的促销功能。
Modem packaging is a key method of constructing enterpriseg brand visual identity from the cognitive psychology and Kansei engineering. Some problems of the packaging design of domestic knitted underwear were discussed from image and identity. Advices were put forward for practical packaging design through analysis of customer＇s taste preference. It was concluded that a good packaging design must combine the customer＇s apperception, and increase the packaging effect from evaluating their design.
出处
《包装工程》
CAS
CSCD
北大核心
2007年第7期203-205,209,共4页
Packaging Engineering
关键词
包装设计
消费者认知
评估
packaging design
customer＇s cognizance
evaluation
