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消费者群体隐性需求濡染扩散模式研究 被引量:4

Researches on Diffusion Mechanism of Group Implicit Demand of Consumers
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摘要 在进行营销模式的本土化创新以及开创新的市场空间时,关注创新采用的隐性需求及其在关联需求网络中的扩散机制,对于洞察消费者隐性需求的层次,细分消费者的群体特征以及进行产品和市场创新均具有重要意义。 The innovation of civil marketing theory is based on unique consumer demand. It is critical to focus on implicit demand of opinion leaders and its diffusion mechanism, which will contribute to discover deep implicit demand and segment the consumers and improve the innovation of products and market.
作者 卢政营
出处 《现代财经(天津财经大学学报)》 CSSCI 北大核心 2007年第5期57-60,共4页 Modern Finance and Economics:Journal of Tianjin University of Finance and Economics
基金 国家自然科学基金资助项目(70572067)阶段成果
关键词 消费者 群体隐性需求 濡染模型 社会网络 Consumer Group Implicit Demand Contagion Model Social Network
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