摘要
从战略管理的角度,全面分析企业间品牌竞争的外部环境和企业间的相互关系,并提出企业品牌战略管理的基本框架和基本决策模式,可使企业的品牌战略成为一个完整的体系。
From the angle of strategy management, a comprehensive analysis of brand competition between enterprises in the external environment and enterprises of mutual relations and the enterprise brand management strategy and the basic framework of the basic decision - making mode. The brand strategy of enterprises will become a complete system.
出处
《现代财经（天津财经大学学报）》
CSSCI
北大核心
2007年第6期33-35,共3页
Modern Finance and Economics：Journal of Tianjin University of Finance and Economics
关键词
品牌战略
决策
外部竞争环境
体系
模型
Brand Strategy
Decision - making
External Competition Environment
System
Model
