摘要
运用SWOT系统分析方法,对东山岛体育旅游发展的内部环境优势和劣势、外部环境的机会与威胁进行了分析,并提出了开发东山岛体育旅游的对策:打造滨海体育旅游品牌,突出特色;发展赛事体育旅游;培养体育旅游复合型人才;强化体育旅游市场宣传促销,树立良好的社会形象;体育旅游开发与环境保护相结合。
On the basis of the SWOT,the paper analyses the advantages and disadvantages of the inner environments and opportunities and challenges in the external environment of the sports tourism in Dongshan Isle. It also proposes countermeasures for its development, i. e. , nurturing the brand name of sports tourism in Binhai; developing the sports tourism propelled by sports events; developing the talents of sports tourism; reinforcing the marketing of the sports tourism and integrating the exploitation of the sports tourism with the environmental protection.
出处
《体育成人教育学刊》
2007年第3期15-16,共2页
Journal of Sports Adult Education
基金
福建省社科规划项目子课题(2006B090)。
