摘要
通过长沙市城郊乡村旅游旅游者的第一手旅游市场调查资料,在对长沙城郊乡村旅游者的旅游动机、旅游体验性评价调查基础上,通过所占百分比分析方法,分析长沙城郊乡村旅游者客源结构、主要旅游动机、体验性评价和旅游认知:根据乡村旅游者主要动机和旅游后体验性评价的对比,提出长沙城郊乡村旅游产品调整对策。
Through the tourism market investigation of Changsha about suburb tour, the tourists＇ suburb tour motivation, and the tour experience evaluation, the paper analyzes the tourists structure of Changsha suburb tour, the touring motivation, the experience appraisal and the traveling cognition. Finally, the paper compares the main suburb touring motivation with the tour- ing experience, and proposes the Changsha suburb tour product adjustment countermeasure.
出处
《桂林旅游高等专科学校学报》
2007年第3期400-403,共4页
Journal of Guilin Institute of Tourism
基金
长沙市旅游局委托课题<长沙市乡村旅游调查与思考>成果之一
关键词
乡村旅游
旅游动机
旅游体验
旅游满意度
长沙市
rural tourism
tourism motivation
tourism experienee
ourism satisfaetion
Changsha
