摘要
在教育市场竞争日趋激烈的环境下,招生信息的有效传播和管理是远程开放教育招生工作顺利进行的重要保障。本文依据传播学的基本原理,对远程开放教育招生信息传播的类型、途径及传播的有效性进行了分析,认为远程开放教育招生信息必须选择适应社会需求和变化特点的传播途径,适时、有效地进行信息管理。
In a more and more competitive education market,the spreading and management of recruitment information is very important to secure a smooth and effective recruitment.Based on mass communications theory,this article analyses the types,ways and effectiveness of distance education recruitment information and argues that we should find suitable ways of spreading that meet the social needs and changes,and manage the information in a timed,effective way.
出处
《现代远程教育研究》
2007年第2期48-51,共4页
Modern Distance Education Research
