摘要
旅游产品是旅游目的地藉以吸引旅游者的最重要因素,对其进行开拓和深度开发对保持旅游地持久的竞争优势具有重要意义。经过大量的实地考察和资料收集,选取我国重要的山岳型旅游地——峨眉山为样区,在对开发理论和作为传统山岳型旅游地的峨眉山的旅游产品现存的主要问题探讨基础上,提出了峨眉山旅游地旅游产品深度开发的具体途径。
Tourism product was the most important factors for attracting the tourists of destination. Its exploitation and further development was also important for keep the competitiveness of the site. Thought a lot of material collection and field investigation, this paper took the Mountain - scenery attraction - Mt. Emei for example. After the study of the development theory and discuss of the problems, the authors put forward to the specific ways to the further development of tourism product.
出处
《资源开发与市场》
CAS
2007年第8期761-763,共3页
Resource Development & Market
基金
四川省教育厅人文社会科学社科重点研究基地立项课题(编号:LY05-16)的终端成果
乐山市科技局软科学计划(编号:C4JRK004)项目
关键词
峨眉山
旅游产品
深度开发
Mt. Emei
tourism product
further development
