摘要
通过对工学结合条件下技能型营销人才培养的深入探讨,总结了具有高职特色的“双导师制”培养模式的基本框架及其现实意义。
This article analyzes the teaching mode of double tutorial under the combination of work and study thoroughly. This article also summarizes the revealing meaning of the mode and the basic framework of the double tutorial system in the mode of skilled marketing talented person with higher vocational characteristic.
出处
《天津职业大学学报》
2007年第2期35-38,共4页
Journal of Tianjin Vocational Institute
基金
2004浙江省新世纪教育教学改革项目<市场营销专业两年制教学改革>(项目编号XB04080)的阶段性成果。
关键词
“双导师制”
工学结合
培养模式
double tutorial system
combination of work and study
training mode