摘要
随着足球运动的发展,社会大众产生了观赏高水平足球竞赛表演的强烈要求,足球运动被赋予了市场价值,逐渐形成了职业足球。职业足球产品是一种特殊的商品,它以比赛的形式出现,消费者为观看和欣赏比赛的过程和结果,而支付必要的钱财,门票的价格成为这一产品价值的货币体现。相对于经营者而言,准确把握职业足球门票价格规律并由此制定合适的门票价格是进行职业足球竞赛产品营销的关键。
With the development of football, the public has strong desire to watch the high-level football matches. The football games are endued with the marketing values, and become a professional one, which is a special product, a form of the game. The consumer has to pay for the enjoyment caused by watching the games; and the ticket price becomes an embodiment of the value of this product. It is very important to master the laws of the price and making it for the business managers.
出处
《辽宁体育科技》
2007年第4期7-8,15,共3页
Liaoning Sport Science and Technology
关键词
职业足球
竞赛产品
足球市场
门票价格
professional football
contesting product
football market
ticket price
