摘要
在一个制造商和一个在线零售商构成的供应链中,制造商委托在线零售商销售产品,确定价格和生产数量,零售商确定收益分享比例。本文假定制造商动态定价,研究了上述供应链的协调问题,研究发现:动态定价不能影响收益分享比例,但会提高供应链整体的利润;收益分享合同不能达到供应链协调;收益分享合同与返利合同的组合能够实现供应链协调。最后用算例说明了动态定价对供应链的影响。
In a supply chain composed by a manufacture and an online retailer, the manufacture sells products through the online retailer and decides the retail price and delivery quantifies. The retailer decides the percentage allocation of sales revenue between herself and the manufacture. This paper assumes that the manufacture dynamically set prices and studies the coordination problem of the above supply chain. We show that dynamic pricing strategy cannot affect the percentage allocation of sales revenue, but it can increase the profit of the supply chain; Revenue sharing contract cannot achieve supply chain coordination; the contract which is combined by revenue sharing contract and target rebate contract can coordinate the above supply chain. At last a numerical experiment is given to illustrate the effect of dynamic pricing on the channel performance.
出处
《管理工程学报》
CSSCI
2007年第3期49-55,共7页
Journal of Industrial Engineering and Engineering Management
基金
国家自然科学基金资助项目(70571088)
欧盟项目EUAsiaIT&Cprogramme(GrantNo.ASI/B7-301/3152-099/71553)
关键词
动态定价
供应链合同
收益分享
委托销售
dynamic pricing
supply chain contract
revenue sharing
consignment sales
