摘要
我国众多企业已认识到实施绿色经营对人类可持续发展的意义,但在具体实施过程中,却往往因注重眼前利益、追求利润目标,而忽视企业行为对自然环境的影响。从我国企业经营的实际情况入手,分析了目前企业实施绿色营销的主要障碍,并在此基础上提出实施绿色营销的促动战略模型,从企业、市场、社会三方面同时入手,"内外结合、推拉并用",通过这种多角度、全方位的促动,迫使企业尽早实施绿色营销,为我国经济的可持续发展作贡献。
At present, many enterprises have been aware of the significance of the implement of the green marketing to the sustainable development of the human. However, during the practice the present benefit and profit are emphasized and the effect of the enterprises behavior on the environment neglected. According to the corporation management of our country, this paper analyzes the main obstacle to implement of the green marketing for the enterprises. On the basis of above, a motivated strategy is presented for the implement of the green marketing. With the combination of inside and outside, the strategy should be proceeding in enterprises, market and social at the same time by all the ways. Through the motivation in all aspects enterprises will be guided to carry green marketing strategy into execution earlier and contribute to the sustainable development of economy in our country.
出处
《经济问题》
CSSCI
北大核心
2007年第8期53-55,共3页
On Economic Problems
关键词
绿色营销
可持续发展
促动战略
green marketing
sustainable development
motivated strategy
