摘要
伴随着生活水平的日益提高,人们对于所消费产品的品牌越来越看重,很多企业都已意识到品牌创建的重要性。相比起来,农特产品行业的品牌创建则十分薄弱,尤其是在一些山区。在对品牌涵义进行阐述的基础上,分析了农特产品品牌创建的必要性、特殊性。
With the great development of living level, consumers take more and more attention the brand of products, .And a lot of industrial enterprises have realized the importance of brand-establishing. Compared to this, the brand-establishing of the special agricultural enterprises are weaker than others. Especially in some mountainous districts. This article analyses the necessity and specialty of the brand-establishing for special agricultural products based on the theory of brand.
出处
《科技创业月刊》
2007年第9期60-62,共3页
Journal of Entrepreneurship in Science & Technology
关键词
农特产品
品牌
品牌创建
special agricultural products, brand, brand-establishing
