摘要
树立以市场销售反拉苹果质量、产量,反推技术普及,建立品牌、拓展市场的苹果业发展路线。盐源县苹果市场现状:时间过短、竞争激烈、效益低、矛盾多。苹果市场培育的制约因素阻碍了苹果生产的进一步发展。全力拓展国际国内两个市场,培育强势品牌。
There are some restraining factors holding back the development of apple market. Time constraints, fierce competition and low efficiency have been the main brakes in the cultivation of Yanyuan apples market, which is full of contradictions. In this paper, a practical model of market cultivation has been proposed, that is , apple production can be stimulated by effectively marketing. We should take a new road to implement of brand strategy so as to further explore both international and domestic markets.
出处
《西昌学院学报（自然科学版）》
2007年第3期79-81,85,共4页
Journal of Xichang University(Natural Science Edition)
关键词
苹果
市场
培育
品牌
Apple
Market
Cultivation
Brand
