摘要
近年来,旅游消费逐渐成为大学生消费的热点。随着我国高等教育规模的不断扩大,大学生作为中国旅游市场的特殊消费群体,日益受到社会各界的关注。本文以秦皇岛市为例,采取问卷调查的方法,阐述了大学生旅游市场的潜力,在分析大学生旅游消费特点的基础上,提出了开发大学生旅游市场的一些策略。
In recent years, tourism consume has been becoming the hot spot of university students＇ consume gradually. As the scale of our country＇ s higher education continuously enlarging, university students as the special consume group in China tourism market, received more and more attentions from all circles of community. This paper takes Qinhuangdao for example, using the method of questionnaire investigation, elaborates the potentiality of university students＇ market, and based on analyzing the characteristic of tourism consume of university students, raises some stratagem upon developing university students＇ tourism market.
出处
《黑龙江对外经贸》
2007年第9期90-92,共3页
Heilongjiang Foreign Economic Relations and Trade
关键词
大学生
旅游市场
市场开发
University Students
Tourism Market
Market Development
