摘要
"互动式"教学模式强调师生互促、教学相长,教学目标在教学过程中的动态调整,完全符合市场营销专业的教学规律和专业特点。市场营销专业"互动式"教学模式的运用,采用"工学结合"、"模拟演练"、"参与实际经营"等方式,使学生在教学过程中发挥主动性,在生生"交—互"、师生"交—互"中达到教学目标。
Focusing on interactive promotion between the teacher and the students and the dynamic ＆ corresponding adjustment to the teaching objective, interactive teaching mode is fully in accordance with the teaching theory and the characteristics of the major of marketing. The adoption of ＂the interactive teaching＂ for marketing major, the use of ＂Study and Work combination＂, ＂the Simulation Drills＂, ＂the participation of actual operation＂ and so on, enable the students to fully exert the initiative in learning, and achieve the teaching goal by interactive communication with the the students and the teachers.
出处
《常州信息职业技术学院学报》
2007年第4期89-90,93,共3页
Journal of Changzhou College of Information Technology
关键词
高职
营销专业
“互动式”教学模式
higher vocational college
markcting major
interactive teaching mode
