摘要
近年来,广播媒体被越来越多的人接受和关注,广播广告的优势也逐渐凸显出来。文章主要从广播媒体的特点出发,分析广播广告相对于其他媒体广告的传播优势及广播的发展潜力。
In recent years, more and more people have accepted and paid attention to the broadcast media. The advantages of radio advertising have become prominent gradually. This paper mainly discusses the features of broadcast media, and analyses the advantages of radio ads and potential development of broadcasting compared with other advertising media.
出处
《安徽职业技术学院学报》
2007年第3期36-39,共4页
Journal of Anhui Vocational & Technical College
关键词
广播特点
广播广告优势
广播广告发展潜力
features of broadcastl
advantages of radio advertising
potential development of radioads
