摘要
在战略管理中,战略承诺被人们广泛应用。但由于战略承诺管理没有形成较完整的理论体系,人们在认识和应用中存在误区。对企业管理人员来说,明晰的战略承诺管理模式对做出有效的战略承诺是至关重要的。构造了战略承诺过程管理模式,并提出了战略承诺管理应遵循的原则。
Strategic commitments are being widely used in the strategic management. However, misunderstandings exist in understanding and application as there no complete theoretical system strategic commitment management. As to enterprise management personnel, it is important that there is a clear strategic commitment management to make effective strategic commitment. In this paper,a process management model of the strategic commitment has been made and a series of principles of strategic commitment management have been put forward.
出处
《科技进步与对策》
CSSCI
北大核心
2007年第9期49-52,共4页
Science & Technology Progress and Policy
基金
广东省自然科学基金资助项目(05013323)
关键词
战略管理
战略承诺
战略承诺管理
strategic management
strategic commitment
strategic commitment management
