摘要
哈贝马斯首次从公共领域的独特视角对商业广告和公共关系进行了创造性的研究。他认为,广告基本上是一种销售工具,公共关系可以制造、巩固品牌等等,这些都是值得肯定的。其错误则在于,他混淆了新闻与广告的质的差别,并确信公共关系会导致公共领域的"重新封建化",然而这些并不能掩盖其批判理论的重要价值。
It＇s Harberbmas who first started creative studies the links between commercials and public relations in particular prospect in public sphere. He considered that advertising was a basic selling tool; public relations can create, concrete the brand and so on. Such theories should be affirmed. But he confused the essential differences between news and advertising~ made sure that public relations would lead to the refeudalism in public sphere. All of these led him to the wrong side. But these flaws can ＇t conceal the important value of his critical theories. For example, it was him who first combined the social system of communication to which European critical school who pay attention to and basic rules of communication activities to which American experimental school accentuate; who made comprehensive studies of communication. Harberbamas filled one blank of communication theories.
出处
《武汉大学学报（人文科学版）》
CSSCI
北大核心
2007年第5期722-726,共5页
Wuhan University Journal (Humanity Sciences)
