B2C网站顾客忠诚影响因素实证分析被引量：5

An Empirical Study of Factors Influencing B2C Web-Site Loyalty

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摘要文章在前人研究成果的基础上,提出了影响B2C网站顾客忠诚的概念模型和研究假设,并采用结构方程模型(Structural equation model)方法,用LISREL8.70分析软件对模型的适配度及相关研究假设进行检验。最后,依据研究结果,就B2C网站如何提高顾客忠诚度提出了一些有价值的建议。 Firstly,this paper gives a brief literature review about B2C customer loyalty.Secondly,it puts forward the theoretical model and the research hypotheses of B2C customer loyalty.Thirdly,Structural Equation Modeling technique is employed to test the theoretical model through software LISREL8.70.Finally,it brings forward some valuable suggestions,which can improve B2C Web-Site Loyalty.

作者包金龙

机构地区苏州市职业大学管理系

出处《华东经济管理》 2007年第9期131-135,共5页 East China Economic Management

关键词 E-忠诚网站忠诚 B2C 结构化方程模型 E-loyalty website loyalty B2C SEM

分类号 F274 [经济管理—企业管理]

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