摘要
4S经销商是汽车制造商的重要合作伙伴,正确实施经销商管理对于提升汽车制造商的客户满意度具有重要的战略意义。从经销商的能力和忠诚度出发,提出了经销商能力模型和忠诚度模型,介绍了模型的内容和建模步骤,重点讨论了基于该模型下实施差异化管理的方法,并以一个典型案例来说明该方法。
4S dealers are the important cooperative partners of automobile manufactruers, so it＇ s significant to manage dealers correctly. Considering the capability and loyalty, the model of capability and loyalty of the dealer is presented in this paper. The content of model and modeling procedure are introduced. After the analysis and evaluation based on the capability and loyalty model, some differential management measures to 4S dealers can be used. A case study is introduced using above model and measures.
出处
《工业工程》
2007年第5期122-126,共5页
Industrial Engineering Journal
关键词
经销商管理
能力
忠诚度
差异化管理
dealer management
capability
loyalty
differential management
