摘要
采用文献资料法和调查访谈法等研究方法,分析校园体育竞赛企业赞助现象介入的成因以及目前所存在的一些问题,同时为改进学校体育赞助的现状提出了一些建议和想法。
Through using the method of literature and questionnaire, the paper analyzes the cause of corporation sponsorship involved in school physical education as well as the current problem. At the same time, some suggestions are put forward for improving school sports sponsorship.
出处
《体育科技文献通报》
2007年第10期35-36,共2页
Bulletin of Sport Science & Technology
关键词
企业
学校
体育赞助
corporation
school
sport sponsorship
