摘要
运用文献资料调研、理论分析等方法,对我国在役运动员商业活动现行制度、完善在役运动员商业活动制度的重要性以及在役运动员商业活动现状进行了分析研究,提出我国在役运动员商业活动的发展思路及体制政策保障。
By the ways of literature study and theoretical analysis,the article analyzes the current system for active Chinese athletes participating in commercial activities,the importance of perfecting the current system and the atatus quo of their participating in commercial activities.It suggests the ways for the development of the active Chinese athletes＇ participating in commercial activities and the systems and policies securing the development.
出处
《体育科研》
2007年第4期30-33,共4页
Sport Science Research
关键词
在役运动员
商业活动
思路
体制
政策保障
active athlete
commercial activity
way
System
policy security
