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基于外显特征和互动过程的信任影响因素研究 被引量:6

The Analysis of Trust Affecting Factors Based on Observed Characteristics and Interaction Processes
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摘要 收集了来自制造企业152位采购人员的实证证据,通过实证研究,考察了供应商组织特征、供应商销售人员特征、组织互动以及人际互动对因变量"采购商对供应商的信任"的影响。 Based on empirical data collected from152 salespersons in manufacturing enterprises, this paper analyzed the affecting factors of characteristics of supplier's organization, supplier's salespersons, organization interaction and personal interaction.
出处 《软科学》 CSSCI 2007年第5期22-26,共5页 Soft Science
关键词 信任 销售人员的专业性 供应品质 供应商的声誉 情感性关系 trust expertise of salesperson quality of supplying supplier's reputation emotional relationship
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参考文献14

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二级参考文献6

  • 1Akber Z, Venkatraman N. Relational government as an interorganizational strategy: an empirical test of the role of trust in economic exchange [J]. Strategic Management Journal, 1995,16:373-392.
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