摘要
收集了来自制造企业152位采购人员的实证证据,通过实证研究,考察了供应商组织特征、供应商销售人员特征、组织互动以及人际互动对因变量"采购商对供应商的信任"的影响。
Based on empirical data collected from152 salespersons in manufacturing enterprises, this paper analyzed the affecting factors of characteristics of supplier's organization, supplier's salespersons, organization interaction and personal interaction.
出处
《软科学》
CSSCI
2007年第5期22-26,共5页
Soft Science
关键词
信任
销售人员的专业性
供应品质
供应商的声誉
情感性关系
trust
expertise of salesperson
quality of supplying
supplier's reputation
emotional relationship