摘要
通过分析工业品客户的购买行为,以及传统工业品营销中存在的问题,本文提出了工业品营销战略模型,模型把工业品营销流程划分为五个阶段,并研究了工业品营销战略,有助于工业品生产企业有效地开展营销工作。
Though analyzing purchase behavior of industrial products consumers, and the problems existing in traditional marketing of industrial products, this paper puts forward marketing strategy model of industrial products, divides the marketing process into five phases, and researches the characteristics and feasibility of marketing portfolios, which are beneficial to those manufactories of industrial products.
出处
《上海管理科学》
2007年第5期8-10,共3页
Shanghai Management Science
关键词
工业品营销
购买行为
营销战略模型
关系营销
industrial products marketing, purchase behavior, marketing strategy model, relationship marketing
