摘要
广告设计是一门重要的平面设计专业课,是视觉传达设计课程中的主干课程之一。课程体系以广告创意、印刷媒体的设计与制作作为课程的重点,兼以广告策划、广告语等内容为辅。培养学生广告创意的能力,印刷媒体的设计与制作能力,熟悉一般策划性广告的具体操作程序,是广告设计课程的主要教学目的。本文主要从广告创意和与电脑设计软件结合教学两方面,针对广告设计教学进行了初步的探讨。
Advertising design is an important specialized course of plane design, and one of the chief courses among sight delivery design courses. The emphasis of the course system is laid on advertising creativeness, design and making of the press media, meanwhile less attention is paid on advertising plan, language and so on. To develop students＇ ability to think up of creative ideas of the advertisement, design and make the press media, and to familiarize them with the specific making procedure of the general planning advertisement are the main purposes of advertising design teaching. The article makes initial inquiry on advertising design teaching, particularly from two aspects： advertising creativeness and using computer software for teaching.
出处
《安阳师范学院学报》
2007年第4期145-146,共2页
Journal of Anyang Normal University
关键词
广告设计
广告创意
教学改革
advertising design teaching
advertising creativeness
teaching reform
