摘要
广告艺术设计是一个从实践—认识—实践的不断反复的过程。其理论作为一种设计理念和形式,它本身就是对社会存在的一种客观反映,是对广告艺术设计实践活动发展的一般规律的理论总结,而广告所要达到的目的也就是在实践的基础上充分发挥广告者的主观能动性,不断地认识客观世界、改造客观世界,满足消费者需求的同时,也促进了广告主的销售意图,进而满足人类文明和社会进步的需要。
Advertising art design is a repeated processes of practice-reorganization-practice. As a concept and form of design, its own theory is an objective reflection to the right social existence, and is the theoretical summary of the general law to advertising art of design practice. Besides, the advertiser to achieve the purpose is fully playing the initiative of adverts on the basis of practice of the advertising, and trying to reorganize the objective world and the transformation of the objective world, so as to satisfy advertisers to promote sales of intent and meet the need of human civilization and social progress.
出处
《湖南农机》
2007年第9期73-75,共3页
Hunnan Agricultural Machinery
关键词
广告艺术设计
理论
实践观
Advertising art design
Theory
Practical view
