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人口统计特征、社会环境因素与中国大学生信用卡持有关系研究 被引量:12

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摘要 本文从大学生人口统计特征和社会环境因素两个方面研究了高校学生对信用卡持有的影响因素。研究发现性别、可支配收入、社群规范性和生源所在地等变量与大学生是否持有信用卡之间存在显著的关系,学历和所学专业与大学生是否持有信用卡之间关系不显著。本文在对主要影响因素进行深入分析的基础上提出了大学生信用卡营销的对策。
机构地区 南开大学商学院
出处 《上海金融》 CSSCI 北大核心 2007年第11期79-83,共5页 Shanghai Finance
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