摘要
国际著名品牌赞助奥运,收到了互动、两利、双赢的效果。许多成功案例足以证明。
Plenty of successful cases prove that by means of sponsoring the Olympic Games, the well-known international brands achieved the win-win results with interactive and mutual benefit.
出处
《国际商业技术》
2007年第6期40-42,共3页
International Business & Technology
关键词
著名品牌
奥运
成功案例
well-known brands, Olympics, successful cases