摘要
稳定的导游员队伍对旅游产业的健康发展至关重要。然而,导游职业却是时下转行最频繁的职业之一。通过对长沙市导游员的情况进行调查,在探寻影响导游员职业忠诚度因素的基础上,提出了稳定导游员队伍、提高导游员职业忠诚度的有关对策。
The stability of tour guides is essential to the healthy development of the tourism industry. However, professional tour guides are among the most frequent occupations switch. In order to raise the professional loyalty of tour guides, we search the factors which affect the professional tour guides＇ loyalty and bring forward the relevant Countermeasures on the basis of a survey on tour guides of Changsha.
出处
《怀化学院学报》
2007年第12期12-15,共4页
Journal of Huaihua University
关键词
导游员
职业忠诚度
现状
对策
guides
professional loyalty
actuality
countermeasures
