摘要
分析了产品成熟期企业竞争的特点,结合海尔公司的成功经验,提出了一系列产品成熟期的企业竞争策略。
This connecting with the paper analyzes on the features of the enterprises＇ successful experiences of Haier Company, advances a the production maturity. competition in the production maturity, and series of competitive strategies of enterprise in
出处
《科技情报开发与经济》
2007年第10期211-212,共2页
Sci-Tech Information Development & Economy
关键词
产品生命周期理论
成熟期
竞争策略
product life cycle theory
maturity
competitive strategy
