摘要
市场的急剧变革和日益严重的产品同质化现象,急需产品设计观念的突破。通过研究消费者价值观的转变,提出更注重消费者情感体验的整体产品的概念,从产品设计的角度探讨如何通过增加顾客总价值减少顾客总成本以提高顾客让渡价值,为消费者设计价值最大化的产品,最终归结成以消费者为导向的产品设计观。
By the sharp maket transformation and increasingly severe phenomenon of homogenized products, a breakthrough of produet design methods is in great needs.This test, with the study of consumers＇ changing notion, brings forward a concept of Total Product emphasizing consumers＇ emotion and experience. It also has a discussion of how to enhance customer delivered value in the way of increasing customer total value and reducing customer total cost, in the aim of designing the maximal valuable products for consumers. In a word, this kind of design method oriented to consumers.
出处
《机械设计与制造》
北大核心
2007年第11期32-34,共3页
Machinery Design & Manufacture
