摘要
营销型农业企业是农业企业中对管理理念的创新,新农村不仅要改变目前的落后生产管理方式,同时要改变目前落后的销售方式,营销型农业企业建立营销新模式——网络营销,是实现新农村信息化、现代化的重要途径。
Along with the market economy development,the marketing is day by day important in the agricultural enterprise,the marketing agricultural enterprise is emerging now.In this article the signification of marketing agricultural enterprise was analyzed,the superiority of network marketing,which was the new marketing pattern of the marketing agricultural enterprise was pointed out and finally several proposals about how to establish the network marketing of the marketing agricultural enterprise were put forward.
出处
《安徽农业科学》
CAS
北大核心
2007年第33期10901-10901,10903,共2页
Journal of Anhui Agricultural Sciences
关键词
营销型农业企业
网络营销
网络信息
Marketing agricultural enterprise
Network marketing
Network information
